Your Innovation Partner for the AI Age

Old.St Labs is your AI-first innovation partner. We bridge the gap between raw ambition
and market-ready reality, transforming "what if" into "what’s next".

Clients

We partner with industry leaders and startups to deploy intelligence at scale

Built their fleet electrification calculator and the dashboard for their charger management system.

Built the original product giving pharma direct text-message access to doctors, now one of the fastest-growing healthcare businesses in the US.

Built a research tool exploring how grocery apps like Tesco and Just Eat can nudge shoppers towards healthier choices.

Long-standing innovation partner, building compliance tools that monitor trades and communications across their global capital markets business.

Built the personal development platform giving every care worker a tailored growth plan.

Built the incident reporting platform behind safety reporting across the UK's indoor climbing walls.

Designed and built the free period tracker app paired with their sustainability-first menstrual cup.

Built the GenAI platform turning team conversation transcripts into measurable behaviour intelligence.

Building out the mobile apps behind their patient insight platform for the pharma industry.

Built the coach-and-athlete app that integrates with wearables to deliver live training data, from heart rate to pace.

Long-term innovation partner, with our team embedded alongside theirs on the digital community platform connecting veterans, serving soldiers and their families.

Helped make their ground transport platform mobile-friendly and delivered supporting backend work across their taxi, ride-hail and chauffeur services.

Built the mobile marketplace where musicians, engineers and studios find, book and showcase recording services.

Built the practice management system running Guernsey's trusted veterinary clinics.

Built the AI-assisted platform giving their brokers live availability across corporate office space in the UK.

Helped make their ground transport platform mobile-friendly and delivered supporting backend work across their taxi, ride-hail and chauffeur services.

Took over development of Molehill Mountain, their app helping autistic people manage anxiety and stress.

Built the GenAI tool helping researchers match the right drugs to the right diseases, faster.

Built a CRM enrichment tool that pinpoints contact locations and makes their deal-sourcing data pull its weight.

Long-standing partner building the iPad dashboards behind their large-format displays, plus the online environments for showcases like the Aston Martin F1 launch and the Levi's summer collection.

Process

We don’t just build; we evolve. Our process integrates AI at every touchpoint, speeding up discovery, automating the mundane, and obsessing over the details that matter

01

Definition

We partner with you to define the core problem, map out processes for clarity, and provide an initial assessment of how a technical solution can drive results.

Strategy

Research

Workshop

02

Design

By involving you in our user-centered process - from initial sketches to interactive prototypes, we ensure our design aligns with your priorities while sparking collaborative innovation at every stage.

Audit

UX

UI

03

Development

The most important part of the development phase is selecting the right tool for the job. We use the latest technologies on the market - from “no-code” development platforms to powerful AI engines. Once work has begun, methodologies like Agile development ensure that our software is coded efficiently, and regular reporting means you’ll always be kept up to date on progress.

Mobile

Web

AI

04

Partnership

Beyond standard after-sales support, we aim to be your trusted advisors, fostering continuous innovation through regular dialogue and tailored technology solutions to help your product evolve.

Cloud Services

Modernisation

01

Definition

We partner with you to define the core problem, map out processes for clarity, and provide an initial assessment of how a technical solution can drive results.

Strategy

Research

Workshop

02

Design

By involving you in our user-centered process—from initial sketches to interactive prototypes—we ensure our design aligns with your priorities while sparking collaborative innovation at every stage.

Audit

UX

UI

03

Development

The most important part of the development phase is selecting the right tool for the job. We use the latest technologies on the market - from “no-code” development platforms, to powerful AI engines. Once work has begun, methodologies like Agile development ensure that our software is coded efficiently, and regular reporting means you’ll always be kept up to date on progress.

Mobile

Web

AI

04

Partnership

Beyond standard after-sales support, we aim to be your trusted advisors, fostering continuous innovation through regular dialogue and tailored technology solutions to help your product evolve.

Cloud Services

Modernisation

AI in Old.St Labs

Curious how AI can help your business?

Vibe Code Audit

Vibe coded an app?

We’re not your average software company. When the 2020 lockdown hit our individual startups, we realised that while many can code, few can actually translate a raw idea into a successful product.

After years of "battle scars," we built the team we wish we had in 2016. From napkins to launches, we partner with clients to navigate the entire journey of design and development. If you're ready to build something awesome, we’d love to help!

Rob Lynch and Rob Woodhead, founders of Old.St Labs, sit on large rocks in a lush rainforest gorge beside a small waterfall. One man holds a walking stick while both smile toward the camera. Dense greenery, ferns, and steep rock walls surround them, creating a rugged outdoor adventure setting.

You’re not just hiring an agency, you’re partnering with a team of seasoned product specialists.

Got a raw idea?
We're all ears.

Metrics matter, but partnerships last.
We build real-world value into every layer of the journey, from inception to infrastructure

From the first line of strategy to the final layer of infrastructure, we’re in it with you.

If you’re looking for more than just a vendor, you’ve come to the right place.

collaborate graphic

High-performing digital solutions delivered from concept to launch.

60+

Delivered by a dedicated team of product experts.

40+

Gen AI-powered projects built and deployed.

10+

Years of continuous collaboration and trusted client partnerships.

5+
Old Street Labs Podcast

Join Rob Woodhead, co-founder of Old.St Labs, as he explores the messy, brilliant journey of product creation

Testimonials

Real-world impact, narrated by the teams we’ve accelerated. This is what happens when human vision meets our AI-integrated build cycles

They sped things up a lot, particularly toward the end.

Feedback summary

Old.St Labs accelerated delivery and supported the successful redesign project while maintaining strong execution.
Robert Rothkopf
Managing Partner, Balance Legal Capital LLP

They were invested in the same outcomes as we were.

Feedback summary

The MVP and website were delivered on time and within budget with a highly collaborative approach.
Matt Lees
Founder, East Care

I was super impressed!

Feedback summary

Old.St Labs launched the app successfully, delivered a user-friendly experience, and maintained excellent communication.
Ira Guha
Founder, Asan Wellness UK Ltd

They delivered great value for a very reasonable price.

Feedback summary

Old.St Labs successfully delivered the redesigned website and required features while supporting SEO improvements.
Lucy Woodhead
VP of Operations, US Jetting

Old.St Labs is remarkably positive, collaborative, and easy to work with.

Feedback summary

The client's system received a positive response and strong uptake. Old.St Labs was helpful, responsive, professional, communicative, and stayed on budget.
Kath Hipwell
CEO, The Association of British Climbing Walls

We can give Old.St Labs our ideas and they help make them better.

Feedback summary

The revamped website received positive feedback. The team showed strong project management and contributed valuable ideas.
Director, Healthcare Startup

They are extremely personable, friendly, and open to all sorts of last-minute requests.

Feedback summary

Old.St Labs built virtual event platforms capable of supporting over 50,000 concurrent users and adapted well to changing requirements.
Daniel Postlewaite
Production Director, Pixel Artworks

They did their best to implement our requirements in a cost-effective and timely manner.

Feedback summary

The client was satisfied with the functional app. Old.St Labs was communicative, responsive, timely, and delivered a cost-effective solution.
Steve Castillo
CEO, rXperius

They acted as a trusted partner and supported me as a non-technical founder in building a technical product.

Feedback summary

Old.St Labs delivered an accurate, high-quality solution within budget. The team's personable approach, exceptional communication, and openness to feedback ensured a successful engagement.
Ross Hunter
Founder, Livis Analytics

Their team has excellent customer service and makes sure all of our needs are met.

Feedback summary

The client is planning to launch their app near the end of 2022, and so far, they're pleased with the quality of Old.St Labs' bug-free deliverables. Old.St Labs' timely daily communication, despite time zone differences, and weekly meetings via Google Meet have facilitated an efficient partnership.
Locke Davis
CEO, Pickr

They provided outstanding quality of work.

Feedback summary

The client was happy with Old.St Labs' work. The team excelled at project management with on-time delivery and prompt replies through Slack. Their effective communication through virtual meetings, emails, and messages and high-quality work also contributed to the project's overall success.
Cosmin Drimba
CEO, safeINIT

We are so glad we trusted Old St.Labs with building our website!

Feedback summary

Old.St Labs led a transparent and communicative process via virtual meetings. Old.St Labs' team was always available and responsive to requests. The client also praised the team's organization, trustworthiness, and ability to address issues.
Hannah Woodhead
Founder, Awesomenicity

The team is very responsive to the requirements of the project.

Feedback summary

Old.St Labs has delivered the project on time and demonstrated a weekly progress report. The team consistently responds to the client's needs, particularly during app testing. Moreover, they're proactive about finding creative solutions and were strong project managers.
Epidemiologist, Estima Scientific

They were very forward-thinking.

Feedback summary

Old.St Labs has successfully delivered a working platform with all the client's feature requests. The team has been incredibly responsive and attentive to the client's needs. They have a great, friendly team and lots of good ideas and iterations. They also communicate via email and virtual meetings.
Founder, Flux HQ

They knew exactly what I wanted and delivered it.

Feedback summary

Old.St Labs successfully delivered an extremely professional platform, much to the client's delight. The team demonstrated a deep understanding of the client's needs and showcased their expertise. Moreover, the team was professional and attentive to detail throughout the engagement.
Rob Hartley
Founder, WealthWritr

The team is really eager to produce the technology and satisfy their client.

Feedback summary

Thanks to Old.St Labs, the first version of the web app is due for launching in the near future. The team upholds great communication and constant availability as the project progresses. They also provide sound counsel and guidance, which is helpful to a client with no background in development.
CEO & Founder, Mental HealthTech Company

They were just highly focused on delivering the results rather than the process.

Feedback summary

The client was highly satisfied with the work Old.St Labs delivered, citing the partnership as first-class. The team went beyond the original scope of the project that exceeded all expectations. They were highly knowledgeable in their field which reflected well on their highly structured process.
Ben Burch
Founder, Allegr
FAQs

Got questions? We've got answers. Together, we navigate the digital frontier from initial sketch to global scale

What does Old.St Labs do?

Old.St Labs is a software development agency. We design and build mobile and web applications with AI woven into them, working as an innovation partner to make sure what we build actually drives value in your business. We do the discovery, design and engineering, and we stay involved after launch to keep evolving the product with you.

Where is Old.St Labs based?

Old.St Labs is based in London, with our delivery team across the Philippines and Cape Town. The founders and senior consulting team are in London. Day-to-day design, engineering, QA and project management runs across our global team in working hours that overlap fully with the UK working day.

How long does it take to build software with Old.St Labs?

It depends on what you want to build. With modern AI-enabled development, we can have a working prototype in front of you in a matter of days. A first usable version of a product typically takes weeks rather than months. A polished, production-ready product with the full set of features you want generally takes a few months. The biggest variable isn't the technology, it's how many features and integrations you want to include.

How much does it cost to build software with Old.St Labs?

It really depends on what you want to build. Engagements range from around £10,000 for smaller focused projects up to £100,000 and beyond for larger or multi-phase programmes. We quote on either a fixed-price or hourly basis depending on what fits the project; we'll recommend the model that suits the work. If scope changes mid-project, you see the change and the cost before it happens.

Who actually builds my software?

Both founders are involved in every project, so you're never handed off to a junior account manager. Day-to-day delivery is led by a senior product manager working with a dedicated team of designers, engineers, QAs and project managers from our Philippines and Cape Town teams. We look after our people, so the same team that starts your project is the team that finishes it.

Do you use AI to build the software itself?

Yes. Old.St Labs has restructured our internal build stack around AI-enabled development. That means prototypes in days, faster iteration cycles, and meaningfully better economics for our clients. Crucially, AI accelerates our team rather than replacing them. Senior engineers still own the architecture, code quality and security decisions. The result is that you get more software, faster, without the corners that get cut when AI is doing the work alone.

Will my product include AI features?

Almost certainly, yes. Pretty much everything we build now incorporates AI in some form, from straightforward LLM features (chat, summarisation, classification, document understanding) through to agentic systems that take actions and complete workflows on the user's behalf. AI isn't a tick-box add-on for us; it's part of how we think about every product brief.

What's "agentic AI" and do I need it?

Agentic AI means software that doesn't just answer questions but takes actions on a user's behalf, like booking a meeting, processing an invoice, or completing a multi-step workflow. It's most useful when there's a repeatable process with several steps that would otherwise burn human time. We can advise on whether it's a fit for what you're building. The answer is sometimes yes and sometimes no; both are honest.

What kinds of software do you build?

Old.St Labs builds mobile apps (iOS, Android, B2B, B2C, internal), web applications, management dashboards, internal tools, AI-driven workflow automation, and bespoke replacements for off-the-shelf SaaS that no longer fits. We've delivered more than 60 products since 2020 across industries including education, healthcare, finance, property, fitness, ecommerce, not-for-profit and several others.

How much AI experience does Old.St Labs actually have?

Most of the AI-integrated products we've built have been delivered in the last 12 to 18 months, which is when serious AI capability became available to plug into customer-facing software. Our team has been continuously learning, prototyping and shipping with the major AI tools (OpenAI, Anthropic, Google, plus open-source models) as the landscape has evolved. We don't claim to have been doing this for a decade because nobody has.

How is Old.St Labs different from other software development agencies?

The difference shows up at the start. Before we propose a build, we put serious time into understanding your business, your customers, the workflow we're being asked to improve, and what success actually looks like for you. Both founders come from an entrepreneurial background, which is why this matters to us. Most agencies want to start writing code; we want to make sure what we write is the right thing in the first place. That focus on discovery before development is the single biggest reason our clients say they stay with us.

What's your process?

Four stages: Definition, Design, Development and Partnership. AI-enabled prototyping now sits inside both Definition and Design, so you can interact with a working version of what you're buying before we start building it for real. Development runs Agile with regular demos. Partnership is what comes after launch, the ongoing relationship where we keep evolving what we built together.

What happens after the software is launched?

For most of our clients, launch is the start of a longer innovation partnership, not the end of a project. We continue to work with you to evolve the product based on what real users tell you, build new features, and apply new AI capabilities as they become available. Several of our client relationships are now four to five years long; we measure ourselves by retention more than by initial sale.

Who owns the code and the intellectual property?

You do. All code, designs and intellectual property created in your engagement transfer to you in full on payment. That's covered in our standard contract. We don't retain rights, licence the work back to you, or build in dependencies you can't extract.

Can you take over a project that another developer or agency started?

Yes. We do this regularly, including for products built on AI tools like Lovable, Replit, Cursor and Bolt. The starting point is usually an audit to understand what you have and what condition it's in, then a clear plan for what to keep, what to refactor, and what to rebuild. We're honest if a fresh start is faster than the rescue; we don't have an incentive to recommend one over the other.

Can you work alongside my in-house team?

Yes. Where we've built an innovation partnership with a client, our team often works fully embedded with theirs, joint standups, shared tooling, shared backlog. That's one of the things we enjoy most. It works particularly well where you have a strong product or technical lead in-house and need delivery capacity around them.

Can I see examples of work you've done?

Yes. Our case studies cover a cross-section of products we've shipped, and we're happy to walk you through the ones most relevant to your problem on a call. We can also provide direct client references for engagements at a similar scale to yours.

How do you handle confidential information and NDAs?

We're comfortable signing NDAs and do so routinely before any detailed conversation about your product. Our team works under confidentiality obligations as a matter of course, and we follow standard practice around data residency, GDPR compliance and access control. If your context has specific security or regulatory requirements, raise them early and we'll talk through how we handle them.

Can I start with something small to see if we work well together?

Yes. We deliberately structure work in phases so the first engagement can be modest, a discovery sprint, a prototype, an audit, or a contained MVP. That lets both sides find out whether we're a good fit before committing to anything bigger. Many of our long-term client relationships started with a small piece of scoping work.

Who do you typically work with?

Old.St Labs works with founders, product teams, and SMEs who want to build something genuinely useful and don't have the in-house team to do it on their own. UK and US clients across multiple industries. The common thread is that they value working with a partner who'll push back on the brief if it isn't right, not just take the order.

Still have questions

Reach out to our team for a clear path forward. No question is too small when you’re building something big.